VITAMIN H

Insights & Inspiration from Hahn

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Cookie Death Brings New Lift to Measurement

Google’s long-anticipated elimination of cookies, used to track online activity and guide more precise digital ad placement, is finally starting to become reality.

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2024 MARKETING PREDICTIONS

Marketing is an arms race. The more attention one brand gets, the more the others innovate or emulate to regain attention. And right now, there are massive waves churning the seas across industries, technologies and disciplines.

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The Rise of the Zero Consumer: Channel Agnostic, Brand Agnostic, and Patience Agnostic?

This new breed of consumers, referred to as the ‘Zero Consumer’ by Forbes, McKinsey and other global consultancies, is redefining the rules of engagement in today’s marketplace.

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How Harnessing Artificial Intelligence Can Benefit Software Developers

Could the rise of generative AI signal the beginning of the end for human software developers?

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From Small Agency to Data-Powered Shop: Hahn’s Learnings on Securing Data and Trust with Silent Quadrant

Hahn has integrated cybersecurity into our rapid response planning and consulting through our partnership with Silent Quadrant, a digital protection agency.

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Heating Up the Energy Transition Conversation

The summer of 2023 has seen record-setting high temperatures across the U.S. According to the Climate Change Institute at the University of Maine, this past July was the hottest month on Earth since instruments began charting this data in the 19th century.

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Will Threads Be the Game-Changing Social Platform People Think It Is?

Will Threads have the same staying power as Facebook and Instagram, or will it become an outdated buzzword like “new normal” and “Vine”?

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Why Hahn is Committed to Achieving SOC 2 Compliance

By obtaining the Silent Quadrant Cybersecurity Framework Certification, we are ensuring our clients’ sensitive data is protected from potential threats.

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Predicting the Future of ChatGPT

ChatGPT has become one of the top marketing buzzwords in 2023. This new conversational AI technology is revolutionizing the way we work and communicate.