Smart Meters Campaign
EL PASO ELECTRIC

Strategy
Creative
Production
We could have made a boring video about smart meters
But we decided to invite viewers to the World Tour instead!
We think having the ability to control your energy costs is a big deal. That’s why we created a full-on 80’s hair band music video, positioning our installers as rock stars on a world tour – where they’re off to install smart meters all across the service area.




