UNLOCK THE POWER OF PREDICTIVE MARKETING ANALYTICS
AT HAHN LABS, WE MAKE DATA MAKE A DIFFERENCE.
For brands and businesses of every type, we enjoy peeking into the future, using data to predict impact by translating insights into action.
It’s our mission to give clients the decision support they need so that they can plan their next marketing move with confidence.
OUR CAPABILITIES
Hahn is a predictive marketing & PR agency fusing A.I. and analytics with exceptional creative strategy to win the best possible return on marketing investment for our clients.
Hahn Labs is our predictive analytics team producing web platforms, insight-rich dashboards, and decision-supporting SaaS products.
RETURN ON MARKETING INVESTMENT (ROMI) ESTIMATION
The Hahn Earned Lift Model, ELM, is our flagship product. A tech-enabled service that provides brands with analysis of their earned lift media correlated to sales lift. A first in the industry to replace the outdated Advertising Value Equivalency (AVE) model.
This proprietary ROMI estimation helps brands determine earned strategies that work and forecast PR budgets connected to sales performance.
FUSELIGHTSM | PREDICTING BRAND COLLABORATION IMPACT
Hahn Labs employs advanced data analytics and its own proprietary genAI tool FuseLightSM to identify and evaluate influencers whose audiences align with the brand’s target demographics, reach, and values. Through a multi-dimensional assessment approach, we measure not only the reach but also the engagement and credibility of influencers, ensuring partnerships that maximize impact and return on investment. This strategic approach allows brands to tap into hidden audiences and optimize their influencer marketing campaigns for greater effectiveness and efficiency.
