Hahn.agency is an award-winning, independently-owned national digital agency with more than 20 years of experience. We’re digital architects and activators helping clients predict their customer’s next move.

Hahn.agency

Whataburger has always received media attention for its holiday collection and its entire retail line since its launch in 2014. The brand wanted to take a snapshot of earned media impact and understand how well its own coverage fared against competitors.

Whataburger - Holiday Retail & Competitive Analysis

whataburger-Hero

Holiday Retail & Competitive Analysis

WHATABURGER

<h5 class="work-category cat-food">FOOD, NUTRITION AND BEVERAGE</h5>
<h2 class="h3">What-A-Story</h2>
<hr class="styled-divider" />
<p>The only thing at Hahn we like the taste of as much as the Patty Melt from Whataburger is data. And when it comes to merch lines from QSR’s, there’s a feast of numbers to pour through. That’s exactly what our Data Team did, crunching the numbers, demystifying the datasets, so that we could show that our beloved Texas brand rules the roost!</p>
<ul class="service-list">
<li>DATA COLLECTION</li>
<li>DATA ANALYSIS</li>
<li>DATA PROCESSING</li>
</ul>


whataburger-photo-grid

whatburger-data

Despite only having 1.7% of the restaurant locations nationally, Whataburger accounted for 31% of the mentions.

mention share over expected

Whataburger won more unique headlines relating to QSR holiday merch during this time period by a landslide.

unique headline volume

Despite having fewer stores than any other competitor, Whataburger obtained half of the impression share for media outlets.

Holiday Retail & Competitive Analysis

FOOD, NUTRITION AND BEVERAGE

What-A-Story

Results

18.2x
mention share over expected

26.5x
unique headline volume

50%
impression share

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