287% Organic Search Growth After McLane Went From Four Sites to One

Energy & Essentials

Transforming Complexity into Digital Clarity

Building one streamlined hub by reimagining four intricate sites.

We partnered with McLane Distribution, a brand renowned for solving complex problems, to craft a narrative that simplifies their story for easy comprehension. We consolidated content from four domains into one streamlined hub, revamped the website with a modern aesthetic, and aligned the design with their core strengths: movement, mobility, growth, and scalability. We started with a thorough website traffic analysis by our data team, which informed the sitemap and content structure. Together, we turned their story into an easily understandable narrative on the digital stage.