Marketing is about changing customer behavior
Connect With UsHahn Labs uses predictive analytics to drive marketing outcomes important to you. Our data science team provides crystal-clear insight into how well your outreach investments are working and actionable strategies on what to do next.
Our Data Analysis Services
Campaign Intelligence
See what truly moves customers with predictive behavioral journey mapping.
Cohesive Campaign Measurement Reports
Align PR, paid, owned performance in one real-time dashboard solution.
Performance Dashboards That Drive Action
Visual, simple, and decision-ready marketing communications data.
(NEW) C-Suite Confidence Report
Prove communications investment impact in boardrooms.
Data Integration Services
Break marketing silos with shared KPIs and centralized insight data strategies.
What’s the ROI on Better Decisions? PRFx Delivers the Proof.
The PR industry’s biggest challenge? Proving its worth in dollars. Our proprietary platform, PRFx, solves that. In a national QSR campaign, PRFx linked earned media to point-of-sale behavior and proved a 23x return on earned media investment; bridging the unknown between awareness and action.
How it Works:
PRFx connects PR activity to customer behavior with proprietary modeling that reveals cause-effect relationships, not just correlation. Using structured data blending, we map mentions to actions to track impact across every channel.
PR mention platforms tell you how the media responds to your company’s pitches. PRFx picks up where they leave off, telling you how your customers respond to the media.
In a landscape where mass media trust is eroding only 31% of Americans trust media today) and teams are siloed by channel, PRFx delivers unified truth. It replaces legacy metrics like impressions and CPMs with behavioral ROI indicators that the CMO and CFO can rally around. Earned media changes customers propensity to purchase. PRFx proves it.
Why guess when you can know?
In marketing communications and PR, data is your most powerful ally. Our services help you measure public sentiment in real time, define the segments that matter most, and forecast outcomes before they happen. Whether you’re launching a new product, managing crisis response, or reporting on earned media ROI; our analysis tools translate complex data into clear action. Powered by machine learning and built for communicators, our services bridge the gap between analytics and strategy.
Stop using outdated media audience delivery data.
Explore up-to-date media readership when making media placement decisions. Media Scope is our free tool, something we share with your teams to show that earned media reach doesn’t have to be rolled-up into big national numbers. In the right hands, turning national point estimates into DMA distributions unlocks the ability to measure your earned media impact.
Is your data driving change, or just sitting in a dashboard?
Reach, awareness, understanding, attitude change, behavior change, conversions and sales – the Hahn Labs team measures it all from top of funnel to bottom. More importantly, we utilize predictive analytics so that we don’t just track what’s happening, we anticipate what’s coming. This means you get much more than reports. You get clarity on what’s working, what’s not, and above all, what to do next.
It’s time your data pulled its weight.
Marketing is in flux.
Trust erosion, fractured audiences, and AI-fueled noise are making ROI harder to prove. Our data services eliminate the guesswork so you can clearly see your return on marketing investment. We use custom behavioral metrics, campaign intelligence, and predictive analytics to isolate what drives action. No more ‘bag of tactics’ just strategic clarity that helps brands move forward with precision. From C-suite intelligence to campaign lift reports, we connect marketing activity to measurable impact with intelligence built for today’s marketers.
Frequently Asked Questions
Hahn Labs is the predictive analytics division of Hahn. While Hahn offers comprehensive marketing and PR services, Hahn Labs specializes in leveraging AI and data analytics to provide insight-rich dashboards, decision-supporting SaaS products, and web platforms aimed at maximizing clients' return on marketing investment (ROMI).
Hahn Labs caters to brands and businesses across various industries seeking to leverage data-driven insights for marketing decisions. Our services are particularly beneficial for organizations aiming to predict marketing communications and PR impact, translate audience and market insights into action, and help brands plan marketing moves and supporting investments with confidence.
Budgets vary based on the needs of the client and the value of the analysis. A typical engagement runs $25K monthly and provides ongoing analytics and decision support. All of our data engagements are tailored to each client’s unique business goals and the desired marketing communications or PR campaign goals they wish to achieve. Once those KPIs are agreed upon through an initial Success Workshop, a price is determined to meet those needs.
PRFx is Hahn Labs' patented, proprietary tool designed to analyze the correlation between earned media efforts and sales performance. Unlike traditional models like Advertising Value Equivalency (AVE), PRFx provides a statistical estimate of return on marketing investment (ROMI), helping brands determine effective earned strategies and forecast PR budgets linked to sales outcomes. Statistical estimates are great because they are correct on average. Rules of thumb based on marketing equivalency can be consistently incorrect.
FuseLightSM is an intelligent app that predicts the media potential of proposed co-marketing partnerships, or “brand fusions.” FuseLightSM provides the data-backed evidence and ideas marketers need to present, pitch, and produce magic-making collaborations.
FuseLightSM, a Hahn Labs product provides a multi-dimensional assessment of influencers, forecasting not only reach but also engagement. This ensures that brand collaborations are impactful and yield a strong return on investment.
Hahn Labs employs advanced data analytics and builds custom AI tools like FuseLightSM to analyze and predict marketing outcomes. These tools assist in identifying effective strategies, evaluating influencer partnerships, and providing actionable insights to enhance marketing performance.
Our patented earned lift model, PRFx, Hahn Labs provides analysis that helps brands determine how much revenue earned media returns, which is important for forecasting PR budgets,connecting budgets to sales performance, and enabling more informed and strategic financial planning.
Hahn Labs combines AI, analytics, and creative strategy to provide predictive marketing solutions. Our unique approach includes proprietary tools like PRFx and FuseLightSM, which offer advanced insights into earned media ROI and influencer marketing effectiveness, setting us apart from traditional analytics services.
Hahn Labs is based in Austin, Texas. You can contact them via email at ask@hahn.agency.