Kettle Theory, the only adjustable kettlebell that "makes any sense," engaged Hahn to develop a full business launch strategy. From social media and PR strategy to brand messaging, stakeholder mapping, and in-person activation support, Hahn crafted a comprehensive range of marketing strategies. This helped drive brand awareness, generate sales, and establish a presence with various stakeholders such as personal trainers, gym owners, coaches, and at-home workout enthusiasts.