Our Work

Category: Analytics & Research

Beef Loving Texans

Sports Nutrition Game Plan

Beef Loving Texans' Sports Nutrition Game Plan campaign empowered parents and coaches with beef-fueled nutrition tools, driving 3,300+ sign-ups through a full-funnel digital strategy, influencer content, and multi-platform paid media.

Analytics & Research Social Web

North East Texas Regional Mobility Authority

Take Action Against Distraction

Hahn helped NET RMA launch “Take Action Against Distraction,” a humorous, multi-channel campaign tackling distracted driving in East Texas.

Advertising Analytics & Research PR Web

Oklahoma Natural Gas

Rebate Remix Campaign

The "Rebate Remix" campaign for Oklahoma Natural Gas used rapping puppets to creatively promote energy rebates, making the message engaging, memorable, and fun while increasing awareness and participation.

Advertising Analytics & Research PR Social

ZTERS

Z-Bot (AI Voicebot)

The goal for Z-Bot is to leverage AI to execute some of the least productive tasks that are repeated with every transaction, thereby allowing ZTERS employees to focus on more important tasks.

Analytics & Research

Whataburger

Holiday Retail & Competitive Analysis

Our data analysis for Whataburger's holiday retail line revealed that, despite representing only 1.7% of national restaurant locations, the brand secured 31% of media mentions, 50% of impression share, and led in unique headlines among QSR holiday merchandise during the period.

Analytics & Research Crisis Communication PR Social Web

El Paso Electric

Ethnographic Study

We conducted an ethnographic study for El Paso Electric to uncover the cultural DNA of their diverse marketplace, providing insights to ensure authentic, resonant communications with the El Paso and Las Cruces communities.

Analytics & Research

Lubbock Power & Light

Retail Competition

Hahn developed a comprehensive, multi-year customer education campaign for Lubbock Power & Light's transition to retail electric competition, including research, strategy, multi-channel media, customer service, and website support.

Advertising Analytics & Research Social Web

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