Throw out the 100-page, dust-covered three-ring crisis binder that hasn’t been reviewed in years. In Breaking Bad News: 12 Essential Crisis Communication Tools, crisis communications veteran Jeff Hahn shows how brands faced with a crisis can rapidly put 5 decision-points and 12 battle-tested tools to work when the spaghetti hits the fan.
The book’s centerpiece is Hahn’s Reputation Response model, developed after more than seven years of research, design and testing in scores of crisis situations. The model makes a big promise: If rapid response teams can effectively perform five actions, in sequence, using known options, they can successfully navigate virtually any bad news break.
Hahn’s approach transforms the dark art of crisis communication into a logic-based system that can be learned and used in virtually every type of difficult situation. His methodology is used by universities, by clients in the oil, gas and specialty chemical industries, by food producers and processors as well as a variety of special event organizers.
Breaking Bad News presents useful models for crisis management as well as twelve tools you can use to respond to any crisis -- within two hours! This book is helpful reading for anyone who is in any way responsible for responding to brand emergencies.
Invite Jeff to Speak
Jeff regularly speaks about crisis communication, typically through keynote addresses and occasionally specialized workshops.
Speaking fees depend on audience, length of presentation, audio/video rights and travel complexity. The speaking fee is waived in exceptional circumstances. Normally, speaking fees are due five days prior to the event and are non-refundable.
