How do AI engines choose what to cite? We tracked 2,429 answers to find out
AI engines do not cite the biggest brand, the highest domain authority, or the most popular page. They cite whoever published the clearest answer to the question being asked, and most of the time, nobody credible has. We know because we spent three months logging where four AI systems get their answers about one contentious industry: 2,429 answers, roughly 19,100 cited links.
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