Turn Conferences Into a
5:1 Revenue Engine
Conferences should be top conversion channels—we make sure they are. Hahn designs conference strategy that turns attention, speaking slots, and booth traffic into measurable revenue.
Why Conferences
Underperform
Most teams lose ROI long before the conference ends.
Common breakdowns:
- Weak or delayed follow-up
- Low booth engagement
- Great content that never gets used after the event
- No attribution or tracking
- Unclear differentiation against competitors
And often, internal processes have never been evaluated through a strategic lens, which means ROI gaps go unnoticed.
These gaps cost you pipeline, credibility, and months of momentum.
We fix all of it.
What The
Numbers Say
Conferences should be your highest-converting channel.
- 5:1 average ROI
- 33% of annual new business comes from conferences
- 31% higher conversions compared to other channels
- 50% shorter sales cycle for qualified leads
If you’re falling short of these benchmarks, it’s your approach, not your offering, that’s holding ROI back.
How We Turn Conferences
Into Revenue
A 3-part system that covers everything before, during, and after the event.
Pre Conference
Show Up
Prepared
- Strategic insights that strengthen and elevate the efforts your internal team is already making, revealing ROI opportunities they may not see internally
- A clear strategy for choosing the right conferences and audiences
- Messaging and positioning that support speaking opportunities and differentiation
- Pre-event awareness built through aligned content, PR, and outreach
- Executive preparation so your team shows up confident and on-message
Conference
Maximize Every Interaction
- A booth experience and narrative that attract the right people
- Support for media, partners, and key stakeholders on-site
- Systems that make lead capture and qualification effortless
- Real-time content and amplification to extend your reach beyond the floor
Post Conference
Extend ROI for Months
- Turning event moments into ongoing content and thought leadership
- Lead nurturing that accelerates deal velocity
- Reporting that proves what worked and what to optimize next
- A strategy to improve ROI conference after conference
3 parts. One goal.
Who
We Serve
Brands in health, food and nutrition, and medical innovation that:
- Have complex scientific or clinical stories
- Depend on conferences for pipeline and market influence
If you need conferences to produce growth — not just presence — you’re in the right place.
What
You’ll Walk Away With
- A clear conference roadmap that prioritizes ROI
- Prepared, polished and on-message speakers
- A memorable and impactful booth experience
- Lead capture & follow-up systems that don’t fall through the cracks
- Content that gives your conference months of life
- An ROI dashboard that finally answers: “Was this worth it?” — in real numbers
Don’t Leave
ROI on the Table
If your conference investment isn’t driving pipeline, we’ll show you exactly how to fix it.
Talk With a Conference Strategy Expert
Let’s turn your next conference into your most reliable revenue channel.