Holiday Retail & Competitive Analysis
Whataburger
Data Collection
Data Analysis
Data Processing
What-A-Story
The only thing at Hahn we like the taste of as much as the Patty Melt from Whataburger is data. And when it comes to merch lines from QSR’s, there’s a feast of numbers to pour through. That’s exactly what our Data Team did, crunching the numbers, demystifying the datasets, so that we could show that our beloved Texas brand rules the roost!
Results
Mention Share Over Expected
18.2x
Unique Headline Volume
26.5x
Impression Share
50%
