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Smart Meters Campaign

EL PASO ELECTRIC

Strategy Creative Production

We could have made a boring video about smart meters


But we decided to invite viewers to the World Tour instead!

We think having the ability to control your energy costs is a big deal. That’s why we created a full-on 80’s hair band music video, positioning our installers as rock stars on a world tour – where they’re off to install smart meters all across the service area.

Results

Impressions

23M

Ad Clicks

43k

Completed Video Views

2.6M

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