EL PASO ELECTRIC

Smart Meters “You’ve Got the Power”

Energy & Essentials

We could have made a boring video about smart meters


But we decided to invite viewers to the World Tour instead!

We think having the ability to control your energy costs is a big deal. That’s why we created a full-on 80’s hair band music video, positioning our installers as rock stars on a world tour – where they’re off to install smart meters all across the service area.

  • Strategy
  • Creative
  • Production
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Results

23M
Impressions


Average customer reached 8 times across platforms

43k
Ad Clicks


Ads generated over 50% of total campaign website page views

2.6M
Completed Video Views


Engaging 5x the customer base across Texas and New Mexico

More Work

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