EL PASO ELECTRIC
Smart Meters “You’ve Got the Power”
Energy & Essentials
We could have made a boring video about smart meters
But we decided to invite viewers to the World Tour instead!
We think having the ability to control your energy costs is a big deal. That’s why we created a full-on 80’s hair band music video, positioning our installers as rock stars on a world tour – where they’re off to install smart meters all across the service area.
- Strategy
- Creative
- Production
Results
23M
Impressions
Average customer reached 8 times across platforms
43k
Ad Clicks
Ads generated over 50% of total campaign website page views
2.6M
Completed Video Views
Engaging 5x the customer base across Texas and New Mexico