Integrated B2B Digital Brand Marketing

Energy & Essentials

Integrated B2B Digital Brand Marketing

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The Challenge: The Right Visibility

Silent Quadrant is a leading full-service cybersecurity firm. With a well-established track record in the lobbying and federal agency space, they posed this question to us back in 2021: “How can we reposition our brand identity to increase visibility and strengthen our product offering – not only for our existing clients, but also for future engagements in new industries and verticals?”

Additionally, in 2021, the agency welcomed its President, Chief Information Security Advisory, Marc Packler, who has an immense breadth of experience across both the public and private sectors through his 25+ year career in the United States Air Force.

The Solution: Defined Brand Identity and 1-1 Outreach

Hahn worked with SQ to elevate their brand, redefine the product offering and develop personalized one-to-one market strategies that would support their future growth. The full brand redevelopment consisted of a new brand logo, messaging and website redesign, all with the goal of helping SQ differentiate themselves from its competitors with the tagline: Compromise Nothing.

The new SQ logo communicated the concept of “stealth mode.” While attackers are focused on infiltrating your system, SQ is already one step ahead. They’re nearly invisible, yet always in motion. Attackers will never see SQ coming.

• RESEARCH
• PR
• STRATEGY
• CREATIVE
• WEB DESIGN
• MEASUREMENT

Tailored Targeting Through Email

To market to their current and prospective clients, Hahn reinforced the new branding in SQ’s documentation. Launched in March 2021, Target Lock, SQ’s monthly e-newsletter, delivers the latest cybersecurity news to its subscribers, with the ability to provide tailored content for clients.

Reporting Clear Results for Clients

Additionally, SQ’s Reveal Executive Intelligence Report delivers a clear, objective view of an organization’s current cyber resilience posture, revealing exactly where business focus should be directed to improve organizational resilience. The redesign of the report provided a clearer picture of scores when presented to clients.

Promoting SQ Spokesperson

Since Marc is a widely acknowledged subject matter expert and public speaker on matters of digital protection and risk management, there was also an opportunity to reach SQ’s target audiences through 1-1 relationship marketing and public relations outreach.