Hahn.agency is an award-winning, independently-owned national digital agency with more than 20 years of experience. We’re digital architects and activators helping clients predict their customer’s next move.

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As the state checkoff program for more than 140,000 cattle producers, Texas Beef Council is tasked with finding a place on consumers’ plates for beef. Beef Loving Texans was born out of a need for a consumer-facing brand that meets Texans in their everyday lives, in order to increase the visibility of beef and support the beef industry in Texas. The old adage isn’t wrong: we are what we eat. Some of us get pulled towards traditional, tried-and-true flavors. Others enjoy the search for what’s new, next and exciting. With more options than ever before, our food choices make a statement about our identity.

Beef Loving Texans - BBQuest

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BBQuest

BEEF LOVING TEXANS

<h5 class="work-category cat-food">FOOD, NUTRITION AND BEVERAGE</h5>
<h2 class="h3">Full multi-season series exploring beef in Texas.</h2>
<hr class="styled-divider" />
<h3>Why stop at pre-roll when you can top the charts on Hulu?</h3>
<p>Making an impact takes longer than thirty seconds. Especially when you want to tell the story of something as mythical as BBQ in Texas. Our data scientists discovered that we needed to take things further, so our creative team developed an entire branded content series. BBQuest just finished its third season and can be enjoyed on Hulu or BeefLovingTexans.com</p>
<ul class="service-list">
<li>STRATEGY</li>
<li>CREATIVE</li>
<li>PRODUCTION</li>
</ul>


BBQuest

FOOD, NUTRITION AND BEVERAGE

Full multi-season series exploring beef in Texas.

Why stop at pre-roll when you can top the charts on Hulu?

Results

4M+
Total Views

54.2M+
Minutes of Watch Time

1.9M
Social Engagements

35M
Earned Media Impressions

More Work

TEXAS COOP POWER

Digital Rebrand & Promotion