Point of View

When we set out on our mission in 2020 to become a leading predictive marketing communications firm, we knew we needed greater access to client data and an expert data team to manage, analyze and offer our clients an entirely new level of truly data-powered communications.

ChatGPT has become one of the top marketing buzzwords in 2023. This new conversational AI technology is revolutionizing the way we work and communicate. However, for many marketing and comms professionals, fear precludes its functions.

True to Hahn’s “predictive” orientation, I’m sensing that the National Labor Relations Board has created future brand reputation challenges for lots of employers.

Drive-thru isn’t the only innovation happening in QSR. Behind the scenes, smarter, more connected thinking is optimizing restaurant performance.