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Introducing the New Formula for PR ROI

Prove the effectiveness of your earned media communications with Hahn’s Earned Lift Model.

MEET WITH OUR HAHN EXPERTS

With the Hahn's Earned Lift Model Every Mention Matters

Designed by economists and data scientists, our earned lift model helps make sense of your previous and future earned media placement investments in terms that matter to you. Our patent-pending process calculates the expected business impact of your brand’s media mentions by examining earned media hits and observable changes in customer behaviors.

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Recognize the Value of Your PR Spend

Hahn’s Earned Lift Model measures the true impact of your public relations and earned communications in terms that matter to you.

Measure the impact of your earned media down to a mention-by-mention basis.

From press releases to broadcast and social media mentions, outcome measurements of your earned media efforts are finally possible.

Hahn Replaces the Outdated AVE Formula

ADVERTISING VALUE EQUIVALENCY (AVE)

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Outdated Formula

Invented in the 1940’s as a framework to estimate the value that could be attributed to an article. AVE has been the subject of controversy for decades and deemed unethical by many in the PR industry.

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Inaccurate Comparisons

Compares a published article resulting from a PR campaign to the projected cost of running a similar ad by using the formula SIZE x RATE

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Purely Quantitative Metrics

Does not take into account the drastically different media environment of today’s many factors that have an impact on your business goals

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Reveals Limited Information

A one-size-fits-all framework that only looks at the length and placement of media coverage

HAHN’S EARNED LIFT MODEL

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Our Proven Model

Invented by data scientists as a proven model to report the return you’re getting on PR and other earned communications investments

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Measures Impact of Marketing Objectives

Uses econometric methods to measure the impact of your earned media mentions on sales, retention, shareholder value — whatever pillar is important to your strategy

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Relevant Estimates

Provides estimates derived from careful modeling of your brand’s observed media mentions in conjunction with the leading and trailing month of data (on sales, for example)

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Delivers Data-Driven Insights

Tailors estimates to the geographical area where the mention happened, the media type, the reach of the mention, and whether the mention was the focus or just a passing notion

The Proof is in Your PR

Select your estimated annual public relations spend to see if Hahn’s earned lift model can benefit your business.

Less Than $500K in PR Spend

My company invests less than $500K in PR annually and has retail or other consumer market sales performance goals.

More Than $500K in PR Spend

My company invests more than $500K in PR annually and has retail or other consumer market sales performance goals.

Select your estimated spend above.

Hahn’s Earned Lift Model Correlates Marketing Spend to Sales Lift

Know the true rewards and impact of your earned communications.

MEET WITH OUR HAHN EXPERTS
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Hahn Serves Up Predictive Insights to Illuminate Decision Making

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Which ads performed better? Paid or earned?

Our Earned Lift Model Enables You to Outperform Your Competitors and Optimize Your Earned Media Investment


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Quantifies the ROI of your PR efforts

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Shows you what kind of media mentions are most valuable and have the most impact on your business

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Provides solutions for when and where to focus your earned media dollars

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Reveals which media your competitors target, and how successful their efforts are

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Proves the impact of earned media based on sales growth, brand health, or other measurements

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Quantifies the business impact of influencer campaigns

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Assesses the reach of a potentially damaging article or blog post


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Figure Out How Much Each Mention is Worth

When you have a lot of earned opportunities, it is important to figure out how much each mention is worth and whether you should spend more on your PR campaigns.