Outdated Formula
Invented in the 1940’s as a framework to estimate the value that could be attributed to an article. AVE has been the subject of controversy for decades and deemed unethical by many in the PR industry.
Introducing the New Formula for PR ROI
Prove the effectiveness of your earned media communications with Hahn’s Earned Lift Model.
MEET WITH OUR HAHN EXPERTSWith the Hahn's Earned Lift Model Every Mention Matters
Designed by economists and data scientists, our earned lift model helps make sense of your previous and future earned media placement investments in terms that matter to you. Our patent-pending process calculates the expected business impact of your brand’s media mentions by examining earned media hits and observable changes in customer behaviors.
Recognize the Value of Your PR Spend
Hahn’s Earned Lift Model measures the true impact of your public relations and earned communications in terms that matter to you.
Measure the impact of your earned media down to a mention-by-mention basis.
From press releases to broadcast and social media mentions, outcome measurements of your earned media efforts are finally possible.
Hahn Replaces the Outdated AVE Formula
ADVERTISING VALUE EQUIVALENCY (AVE)
Inaccurate Comparisons
Compares a published article resulting from a PR campaign to the projected cost of running a similar ad by using the formula SIZE x RATE
Purely Quantitative Metrics
Does not take into account the drastically different media environment of today’s many factors that have an impact on your business goals
Reveals Limited Information
A one-size-fits-all framework that only looks at the length and placement of media coverage
HAHN’S EARNED LIFT MODEL
Our Proven Model
Invented by data scientists as a proven model to report the return you’re getting on PR and other earned communications investments
Measures Impact of Marketing Objectives
Uses econometric methods to measure the impact of your earned media mentions on sales, retention, shareholder value — whatever pillar is important to your strategy
Relevant Estimates
Provides estimates derived from careful modeling of your brand’s observed media mentions in conjunction with the leading and trailing month of data (on sales, for example)
Delivers Data-Driven Insights
Tailors estimates to the geographical area where the mention happened, the media type, the reach of the mention, and whether the mention was the focus or just a passing notion
The Proof is in Your PR
Select your estimated annual public relations spend to see if Hahn’s earned lift model can benefit your business.
Less Than $500K in PR Spend
My company invests less than $500K in PR annually and has retail or other consumer market sales performance goals.
More Than $500K in PR Spend
My company invests more than $500K in PR annually and has retail or other consumer market sales performance goals.
Select your estimated spend above.
Hahn’s Earned Lift Model Correlates Marketing Spend to Sales Lift
Know the true rewards and impact of your earned communications.
MEET WITH OUR HAHN EXPERTS
Hahn Serves Up Predictive Insights to Illuminate Decision Making
Which ads performed better? Paid or earned?
Our Earned Lift Model Enables You to Outperform Your Competitors and Optimize Your Earned Media Investment
Quantifies the ROI of your PR efforts
Shows you what kind of media mentions are most valuable and have the most impact on your business
Provides solutions for when and where to focus your earned media dollars
Reveals which media your competitors target, and how successful their efforts are
Proves the impact of earned media based on sales growth, brand health, or other measurements
Quantifies the business impact of influencer campaigns
Assesses the reach of a potentially damaging article or blog post
Figure Out How Much Each Mention is Worth
When you have a lot of earned opportunities, it is important to figure out how much each mention is worth and whether you should spend more on your PR campaigns.